Latest Posts
Physicians Only! Wellness Doctor & Coach – Writing and Publishing
By: Dr. Gaby Cora
I was recently invited as a keynote speaker at an upcoming event, Healthy Employers Awards after the organizer, a publisher from a business magazine read—and loved—my book: ExecutiveHealth.com’s Leading Under Pressure. She thought my book was spot on and wished she had read it years ago. This opportunity will bring me in front of over 200 executives and employers, which is exactly the group that I offer my services to.
Was this just coincidence? Was it just by chance?
It took me several years—and I’m still learning—to translate a science and evidence-based message to a message for the public at large. As physicians, scientists, and researchers, most of us strive to be clear, accurate, and precise. The public expects us to be knowledgeable, experienced, and credible. The big question is, what can we do to master the art of communications to reach our audience in a way that we stay aligned with medicine and in a way that we can make it a lot easier for everyone to understand?
Our verbal message translates into written form. While we write articles and scholarly book chapters and books, our message to the public includes being quoted by major media, writing blogs, or sharing tips on Twitter, Facebook, and more.
This Writing and Publishing Mini-Video-Seminar will give you a glimpse of what is to come in my upcoming Wellness Doctor and Coach Certification program for physicians in Miami in July. To read what the program offers and to sign up, go to: http://www.WellnessDoctorandCoach.com Physicians only, please.
Physicians Only! Wellness Doctor & Coach – Television and Media
By: Dr. Gaby Cora
Fresh from the news: I am proud to announce I have been invited to join the cast of A Lifetime Health & Wellness Makeover on Balancing Act, Lifetime Television. I have been an expert guest on Balancing Act before and there was a need for my contribution in the reality Makeover show.
Why is our visibility important? What is the difference between introducing ourselves as an expert versus having a credible source introduce us as the expert in a certain area?
Medical doctors are well-positioned to be introduced as experts across medical specialties. The public at large appreciates our long hours of education, training and dedication, placing their credibility and trust on us. And yet, we sometimes fail to be as effective communicators as we could be to reach a wider audience and help them feel like we are having a private conversation, as we are focused on helping them ease their pain, better understand their underlying condition, or just becoming more fit and healthy.
This Television and Media Mini-Video-Seminar will give you a glimpse of what is to come in my upcoming Wellness Doctor and Coach Certification program for physicians in Miami in July. To read what the program offers and to sign up, go to: http://www.WellnessDoctorandCoach.com Physicians only, please.
Physicians Only! Wellness Doctor & Coach – Consulting
By: Dr. Gaby Cora
My first consulting opportunities with non-profits originated while I was a research fellow at the National Institutes of Health seventeen years ago. Doors opened wide and the opportunity to volunteer for my professional association and patient advocacy groups gave me an excellent foundation to serve, as well as to better understand the needs of large groups and the best ways to provide for them. Early in my career, I was honored to serve on the Board of Trustees of the American Psychiatric Association, a professional association of almost 40,000 members. I was only thirty years old at the time, sitting around a conference group of professionals and mentors twice my age and decades more experience. I was privy to delicate issues in my profession, political matters that affected the delivery of care, and the opportunity to develop leadership skills—and practice with the patience of my senior mentors.
After the NIH, I worked in the pharmaceutical industry, further providing a practical MBA experience. This is where I learned health and medicine-related projects needed a well-grounded return on investment. This experience was followed by consulting opportunities with for-profit groups.
It wasn’t until just a few years ago, though, that I heard a simple concept that changed the way I conducted business. This simple concept completely changed my mindset and spearheaded my career to a new level.
This video serves as an introduction to a Consulting Mini-Video Seminar to give you a glimpse of what is to come in my upcoming Wellness Doctor and Coach Certification Program for physicians in Miami in July. Send me a private message to request the link to the video by clicking here. Physicians only, please.
Physicians Only! Wellness Doctor & Coach – Speaking
By: Dr. Gaby Cora
For years, I had been speaking at scientific meetings, educating specialists and training colleagues for speaking and media training when I was invited to speak to a group of business people. About ten years ago I delivered a speech on managing stress and crises with scientific-precision, discussing facts, and suggesting effective strategies to overcome challenges. Toward the end of my talk, an attendee said: “You have taught us so much about performing and producing on a high level and how to manage our stress at the same time but I’m curious, how did you do this to be where you are today?”
I was surprised at this question. As a psychiatrist I had been trained to focus on what my patient needed during therapy and to avoid revealing anything personal unless it was absolutely necessary to help advance my patient through role modeling. I rarely did this—if at all—always bringing such question back to them. This situation was different, though. While all intrigued eyes fixed on mine, I shared my story, bringing my talk to an amazing level I had never achieved before.
Speaking from the heart—and not from the head or from science alone—was one of the major challenges I encountered in my speaking career. Learning this additional skill allowed me to become a much better communicator with the public at large during interviews with journalists for major media—New York Times, Wall Street Journal, Health magazines and more—as well as national television—FOX, CNN, Lifetime, and Spanish networks. In addition, mastering this skill has been key to being invited as a keynote speaker for a wide range of industries, including non-medical businesses and international associations. I have served as president of the Florida chapter of the National Speakers Association this year, putting together a stellar program for speakers to develop their speaking skills and the business of speaking at the highest level.
This video serves as an introduction to a mini-video seminar to give you a glimpse of what is to come in my upcoming Wellness Doctor and Coach Certification Program for physicians, which will be held in Miami this July. Send me a private message to request the link to the video by clicking here.
Physicians Only! Wellness Doctor & Coach – Coaching
By: Dr. Gaby Cora
During an interview on Fox News a few years ago, I mentioned that stress is the buzzword of the twenty-first century. No matter how high we go in our careers, juggling it all becomes another task in maintaining our leading edge. This is as true for executives, entrepreneurs, and professionals as it is for practicing medical doctors and healthcare professionals; we continue to strive for even higher goals in spite of increased competition, progressively limited resources, and the same manpower.
Healthcare dollar reimbursement continues to decrease for the same amount of work with increased responsibilities and malpractice fees. In addition, insurance companies and coaching groups have jumped in to provide a third tier service: coaching services for patients to “help” between doctor visits. People pay coaches directly—and many deduct these services as a business expense—while business-savvy coaching groups contract their services with companies, and insurance companies contain cost by hiring coaches and establishing this third tier in-house. Interestingly, doctors are progressively pigeon-holed into delivering only the ultimate treatment as it refers to the most challenging pathology: an eye surgeon will save a patient’s sight from retinal detachment, a cardiovascular surgeon will transplant a heart, a neurosurgeon will remove an epileptogenic focus in the brain, a psychiatrist will prescribe a poly-pharmacy combination for a complex case of bipolar disorder, and so on. While many physicians love devoting full-time to procedures, other doctors who are forced to see tens of patients a day scratch their heads trying to remember why they went into medicine in the first place.
This video serves as an introduction to a mini-video seminar to give you a glimpse of what is to come in my upcoming Wellness Doctor and Coach Certification Program for physicians, which will be held in Miami this July. Send me a private message to request the link to the video by clicking here.
Take Twelve: Power and Priority: A Mother and Daughter Founding Team Builds an Empire
By: Dr. Gaby Cora
According to the US Department of Commerce, the number of women-owned businesses grew by 44% between 1997 and 2007, twice as fast as men-owned firms. We have grown accustomed to father-son founding teams through history. On the other hand, we don’t know the exact number of successful mother-daughter teams of entrepreneurs.
Is Branding Limiting Your Celebrity Status?
By: Dr. Gaby Cora
Why is Anderson Cooper struggling to survive on daytime television? Aside from competing against Ellen DeGeneres and Dr. Oz, is there another reason he is having trouble? Some speculate that it’s because he’s looking for his voice. I feel that its more likely because we as viewers are expecting him to do something that he has never really done before. Cooper is a celebrity—and this is why he is hosting his show. However, his celebrity status is tightly connected to his journalistic branding style and not for his ability to interact with guests in less serious, and more casual situations. TV personality Nancy Grace may have ventured into Dancing with the Stars in a publicity attempt to make her appear more likeable and less antagonistic while creating some public appeal, but it was difficult to see the hard-core prosecutor as someone having fun on the dance floor.
Expert consultants thrive while focusing on niche areas. Once brought in, and particularly after establishing a trusting relationship with their clients, they are asked to help resolve numerous situations outside of their expert area. The consultant is in the process of becoming a “celebrity,” so to speak, to his client: a trusted collaborator.
Having a highly valued brand is not inconsistent with becoming a celebrity. It’s just a matter of timing. Most celebrities had a brand in the beginning of their careers and, over time, grew to become gurus in their field, adored in many ways, attracting many people to them beyond their focused brand. Thus, they branched out from branding into celebrity status.
While keeping a brand is important—you wouldn’t imagine Oprah running a Jerry Springer-like show—experts with star power who continue to focus on their area of expertise even when people think of them as celebrities, may cloud opportunities beyond what they originally imagined. In a way, by continuing to be only a brand, that person will limit their own path to achieve celebrity status.
How about you? Are you in the process of designing your brand at the beginning of your career? Are you a well-established brand? Are you a celebrity? Are you both?
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Take Eleven: Pain & Sex
By: Dr. Gaby Cora
Fifty percent of American marriages end in divorce, with the number one cause for divorce being infidelity.
While many stay in their marriages even after one or both partners commit sexual indiscretions, Hillary may have forgiven her husband but the media hasn’t. PBS’ upcoming show on former president Bill Clinton’s affair with Monica Lewinsky brings back painful memories to all families involved.
For many spouses that decide to divorce, dealing with the emotional pain, letting go, and starting over may be easier said than done. Dating again and exploring both emotional as well as physical intimacy opens a new chapter in these new singles’ lives.
My guest this week is Delaine Moore, author of The Secret Sex Life of a Single Mom, Seal Press. February, 2012. A speaker and a journalist, Delaine gets down to the good, bad, and “naughty” of life after divorce. Oh yes, and the sex.
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Watch the full episode with bonus segments on Friday at http://www.DrGabyCora.tv
Take Ten: Social Judgment and Resilience
By: Dr. Gaby Cora
About four percent of the US population is gay. This means, roughly 40,000 offspring of one million moms—and dads—will be gay. There was a lot of commotion last week about role models and messages to our kids with the decision to select Ellen DeGeneres as a spokesperson of JCPenney’s. Conservative group OneMillionMoms didn’t seem to like this decision at all.
Liking or disliking our fellow citizens’ lifestyle choices in their private lives or whether or not gays are born this way is beside the point. The reality is that gay couples still face social judgment and become resilient to survive and thrive as they continue to seek equal rights as couples and as parents.
Join me in this week’s interview with successful entrepreneurs Mayda Perez and Simone Mayer as they share their lifestory as a couple and as parents.
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Watch the full show on Friday at http://www.DrGaby.tv
Take Nine: The Magic Eye: Do You See What I See?
By: Dr. Gaby Cora
Most of us calibrate our view of the world according to our senses: what we see is what is real, and what we don’t see does not exist. Others feel an intuitive connection to what is, and some others just believe.
This week’s show is with Jamie Butler. Clairvoyant from birth, Jamie shares how she sees, hears, and feels the world around her. Watch the interview and share your comments on YouTube.
Watch the full show on Friday at: http://www.DrGabyCora.tv
