Executive Health & Wealth Institute Blog
Posts in “Executive Health”

Is Branding Limiting Your Celebrity Status?

By: Dr. Gaby Cora

Why is Anderson Cooper struggling to survive on daytime television? Aside from competing against Ellen DeGeneres and Dr. Oz, is there another reason he is having trouble? Some speculate that it’s because he’s looking for his voice. I feel that its more likely because we as viewers are expecting him to do something that he has never really done before. Cooper is a celebrity—and this is why he is hosting his show. However, his celebrity status is tightly connected to his journalistic branding style and not for his ability to interact with guests in less serious, and more casual situations. TV personality Nancy Grace may have ventured into Dancing with the Stars in a publicity attempt to make her appear more likeable and less antagonistic while creating some public appeal, but it was difficult to see the hard-core prosecutor as someone having fun on the dance floor.

Expert consultants thrive while focusing on niche areas. Once brought in, and particularly after establishing a trusting relationship with their clients, they are asked to help resolve numerous situations outside of their expert area. The consultant is in the process of becoming a “celebrity,” so to speak, to his client: a trusted collaborator.

Having a highly valued brand is not inconsistent with becoming a celebrity. It’s just a matter of timing. Most celebrities had a brand in the beginning of their careers and, over time, grew to become gurus in their field, adored in many ways, attracting many people to them beyond their focused brand. Thus, they branched out from branding into celebrity status.

While keeping a brand is important—you wouldn’t imagine Oprah running a Jerry Springer-like show—experts with star power who continue to focus on their area of expertise even when people think of them as celebrities, may cloud opportunities beyond what they originally imagined. In a way, by continuing to be only a brand, that person will limit their own path to achieve celebrity status.

How about you? Are you in the process of designing your brand at the beginning of your career? Are you a well-established brand? Are you a celebrity? Are you both?

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Ready to Leave the Recession Behind for a Fresh Start in 2012?

By: Dr. Gaby Cora

We’re walking into 2012 and most Americans still taste recession. Perhaps they are dealing with:

  • Loss of their job
  • Loss of investments
  • Loss of health
  • Working more jobs and making less money
  • Financial strains affecting their relationships

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Do You Know Who's Steering Your Ship?

By: Dr. Gaby Cora

The Italian cruise tragedy raises several concerns starting from “who was in charge,” to “what was the contingency plan,” to “what was the multi-layered plan in case of an emergency.”

This is a terrible and shocking situation of great magnitude that forces all of us to take a serious look into our organization’s leadership structure, systems, and contingency plans.

There are captains and then there are leaders.

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Is Your Brilliant Personality Killing Your Business?

By: Dr. Gaby Cora

“Manners Maketh Man” was our school motto. I was so young I couldn’t even read when this was said during our assemblies but I came to understand what it meant early on. We could be the greatest at what we did but the way in which we interacted with one another spoke more about our greatness than our intellectual or physical ability demonstrated during debates, competitions, and daily activities.

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Are Alphas Healthier Than Their Counterparts?

By: Dr. Gaby Cora

Alpha males and females have intrinsic characteristics—aside from being competitive, controlling, and more aggressive, they are also born healthier, more energetic, and more resilient.

Sure, they can get themselves in to more stressful situations by virtue of being more dominant and on the front lines at all times, which in turn make them more vulnerable to personal attacks. Alphas get to have more head-to-head physical, emotional, and intellectual confrontations or plain collisions. Their innate ability to endure frontal assaults may exceed others’ genetic capabilities to sustain stress itself.

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Do you hold your loved ones hostage?

By: Dr. Gaby Cora

There are multiple ways in which people reciprocate their feelings: some exchange love for love and create lasting relationships that help one another experience happiness and growth. Others control their loved ones through guilt, money, or power.

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Privacy, What Privacy? The Era of Public is Here

By: Dr. Gaby Cora

My daughter started college at seventeen. During one of her assignments she was given an option: to either submit a series of papers versus participating in student research by completing surveys. The professor was stunned when I declined to give consent for her participation. He was even more surprised when he learned that both my husband and I had been researchers in the past. How come we would not allow our daughter to contribute to the sublime cause of furthering research? The answer was very simple: completing the assignments was part of her learning experience and a direct benefit to her. Participating in research had no learning experience and it only benefited them.

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The Seemingly Impossible Feat of Transitioning an Empire

By: Dr. Gaby Cora

With the iPad2 launch, even financial analysts are both praising such innovation while also wondering about Steve Jobs’ gaunt looks and overall health. In January, Jobs decided to step down from day-to-day operations at Apple… again. He returned to Apple after a monster multi-organ transplant surgery, gaining our undivided applause and admiration for his resilience. We would all love to live forever and yet, how do we prepare to set up transitions to transfer an empire smoothly, efficiently, and effectively? How do we ensure continuity in day-to-day operations and in creative and innovative processes that will allow our vision to live on?

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The Other Blind Side – Is Public Misbehavior Plain Bad Behavior or Mental Illness?

By: Dr. Gaby Cora

Watching Charlie Sheen become his worst enemy over the past few weeks was embarrassing. His overt aggression with his teammates has made it very difficult for the public to show empathy for his situation. Unfortunately, his public behavior has also resulted in the cancellation of a multi-million dollar business, leaving a substantial group of people without a job. Can you afford similar consequences in your organization?

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On New Years and Effective Planning

By: Dr. Gaby Cora

One month into the New Year on the day of the Chinese New Year, most business owners, entrepreneurs, and companies are well immersed into their business plans already. As I prepared for our upcoming chapter meeting with the Women President’s Organization, I intended to follow-up on guiding the group to go deeper into the SWOT analysis with my co-chair, Linda Lane Gonzalez (President of Viva Partnership). This follow-up in addition to a conference call I participated in yesterday with my fellow chapter president elects in the National Speakers’ Association (a call that became focused on using a one-page business plan), spurred me into putting my thoughts together and narrowing down effective business plan processes.

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