Executive Health & Wealth Institute Blog
Posts in “KOL Doctor”

KOL Doctor – What’s the blessing and the curse of effective consultants?

By: Dr. Gaby Cora

I started a part-time private practice early in my career. So early, I wasn’t even board-eligible in psychiatry yet—and yes, I disclosed to all my prospective patients that I was licensed as a doctor and almost a psychiatrist. Being a researcher at the National Institutes of Health was beneficial on several fronts: I was introduced to the world as an expert and this was a magnet for patients. For example, a psychiatrist I had never met referred one of his patients to me for a second opinion. The patient’s job demanded he have a steady hand and his anxiety-driven tremor was annoying, as well as a job hazard. I quickly addressed the problem, suggested to change his medication, and added a second one. Within one week the patient felt fine and wanted to see me instead of his doctor. I declined (it’s bad practice to take on a patient from a referral). The patient talked to his doctor, the doctor talked to me, and his doctor then asked me to please take the patient. I sensed the doctor’s discomfort but the patient had been adamant to see me again. The patient later told me: he had experienced these symptoms for a full year and in what seemed to be the blink of an eye, he felt better than he had in all that time.

Fast forward fifteen years later: my medical, coaching, and consulting practices evolved in such way that one of the things I do effectively—that is, very effectively—is realize what’s going on fast, make an accurate diagnosis with a clear course of action and intervention. My follow-ups are precise. The outcomes are positive. This is what has separated my work from the work of others. Most of my patients (medicine) and/or clients (consulting and coaching) have trouble coming to terms with my efficiency and speed. Some have spent months or years in agony. Here I come along, read the situation blink-fast, make suggestions that work, implement those changes effectively and obtain results fast, sounds too good to be true!

While I continue to love helping people resolve their problems fast, I have come to realize that my quick resolve and efficiency somehow translates to my skills being easy. Sometimes, people feel that they should receive my suggestions for no exchange, because I am so fast. This is a common challenge I have found with other successful consultants: when we are able to diagnose a situation with ease and quickly, and make the relevant suggestions based on the overall benefit and lack of pain, then an hourly fee is not useful for us. If we resolve problems quickly but effectively, the hourly rate does not translate our value. The transition to package what we do and offer it in another form takes time for us, as consultants, to determine.

Like many others in our profession, I’ve spent 10,000 flying hours in training time and have invested additional time, energy, and money to understand how important it is to position myself as the “go to” person in my area of expertise.

How about you? Have you developed your own 360 as a Key Opinion Leader?

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KOL Doctor – What are the most important career-components to be a Key Opinion Leader?

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KOL Doctor – I want to start a coaching practice

By: Dr. Gaby Cora

How many times have your patients told you they have a life, wellness, or executive coach? Have you ever wondered what that is? I have. I started my private practice in Psychiatry back in ’95, while I was a full-time researcher at the National Institutes of Health. I had outstanding mentors, also researchers, who developed a part-time practice on the side. I soon became a dedicated student apprentice in order to learn how to run my own solo practice. The benefits of being a researcher added to my clout as an expert and I soon became busy. Years later, I joined the pharmaceutical industry and realized how corporate America relied on hired consultants, speakers, and coaches to train and help their executives and employees improve a wide variety of skills. I became a mentor within the organization very fast and was invited to give talks to other groups as my reputation grew within the company. This was outside of my scope of work but helped me realize I could launch my own consulting practice. Within months, the company hired me as a consultant to run a national marketing campaign. I realized most patients who came to my practice tended to be successful entrepreneurs and executives who were fighting burnout and yet striving to experience success and well-being. This awareness led me to create programs such as Leading Under Pressure and focus on creating an integrative leadership/wellness coaching practice.

Eventually, I realized the different characteristics that define the counseling industry as compared to the coaching one. How about you? Have you ever wondered how to add coaching services to your practice? Do you know the similarities or differences between being a physician counselor or a coach? What are the advantages or disadvantages of launching a coaching practice? Want to know more?

Check this introductory mini-videoseminar on Coaching in anticipation of the KOL Doctor Teleseminar Series starting in November.

The first KOL Doctor starts on Friday, November 2nd through December 14th at 7 PM EST. Sign up at http://www.KOLDoctor.com

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KOL Doctor – I want to become a consultant to companies and organizations

By: Dr. Gaby Cora

How many times have you volunteered for your professional association? Like many of you, I became active in my professional association early in my career. Call it luck or being at the right place at the right time, but I was a Board Member of the Board of Trustees, representing psychiatry residents early on. Sitting in meetings with association presidents, past presidents, and the most active members of the group gave me an outstanding opportunity to learn and practice both leadership and teamwork skills. Participating in the association felt like a training ground for learning how to consult: when to listen, how to offer suggestions and advice, how to work collaboratively towards a common goal. It didn’t take long to be invited to advisory boards at other associations and companies. Having both experiences, in the non-profit as well as in the for-profit world, is a unique quality and advantage of being a Key Opinion Leader. Using those same skills and applying them in other situations also contributed to my work as a consultant. Becoming a consultant opens additional doors as an advisor, mentor, coach, speaker, and more.

Check this introductory mini-videoseminar on Consulting in anticipation of the KOL Doctor Teleseminar Series starting in October.

The first KOL Doctor starts on Wednesday, October 3rd through November 14th at 7 PM EST. Sign up at http://www.KOLDoctor.com

 

 

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KOL Doctor – I have a book in my head, I want to get published

By: Dr. Gaby Cora

How many times have you thought of writing a book? How many times have you succeeded? Writing scholarly and scientific papers and books is an integral part of the academic world. The process is straightforward: you have an idea, search available information, design a study, gather data, analyze data, and write about the results. Your writing in published in peer-reviewed journals and scholarly books.

How is writing for the general public different? Is the process of writing a non-fiction book the same as writing a scientific one? How do you create interest in the public? How do you publish and how do you let the world know about your work? Once the book is out, how do you capitalize on the publication of your book and how do you bridge this to speaking engagements and consulting opportunities?

Check this introductory mini-videoseminar on Writing and Publishing in anticipation of the KOL Doctor Teleseminar Series starting in October.

 

 

The first KOL Doctor starts on Wednesday, October 3rd through November 14th at 7 PM EST. Sign up at http://www.KOLDoctor.com

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KOL Doctor – I want to speak everywhere

By: Dr. Gaby Cora

The first paid speech I gave was sponsored by the pharmaceutical industry in the nineties. Because I was sponsored and because of the way I was trained, my speeches were content-heavy and lacked almost any personal touch. My background is in science so you can imagine the dry data I had to present on a regular basis. I was offered a fee in the four digits and the amount seemed substantial compared to my meager salary as a resident or fellow. I continued to give paid talks after becoming specialized, then worked for the pharmaceutical industry and then went back to speaking and consulting on my own. I gave talks to industries outside of medicine and healthcare and became interested in reaching a wider audience. Once I decided that I wanted to broaden my speeches for a wider audience however, I soon learned that the speaking skills I had as an expert were different than the speaking skills I needed to reach a general audience. I had to change my strategy because the dry, science-based, factual speeches I was used to didn’t have the appeal they needed: I had to personalize my speeches.

In addition to changing my strategy for how to give better speeches, I also realized that my business model had to change. When I started branching out, I hardly negotiated my fees. I took what was offered to me without realizing how to play the game. Through experience, I realized where the the real opportunities were and how I could tap into them. I was able to apply all those lessons learned from my growth by putting together a stellar program as president of the Florida chapter of the National Speakers’ Association this past year, helping speakers develop their speaking business and bringing in my growing pains to help explain what I learned.

Check out this introductory mini-videoseminar on Speaking in anticipation of the KOL Doctor Teleseminar Series starting in October.

 

 

The first KOL Doctor starts on Wednesday, October 3rd through November 14th at 7 PM EST. Sign up at http://www.KOLDoctor.com

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KOL Doctor – I want to be on TV, what do I need to know?

By: Dr. Gaby Cora

My daughter and I often talk about strategy when we create and post material. For the sizzle reel demos showcasing my national television appearances, we created one for the English-speaking market and one for the Spanish-speaking market, and noted differences in style right away as we began editing together various clips: in English live TV, my contribution to the show is direct and to the point, I speak in headlines, and elaborate a bit but not for too long. In Spanish live TV, I start speaking with a headline but because the expectation is to discuss in more depth, my explanations are longer and with more information. While the English model is offering a headline with two or three key points, the Spanish model consists with starting with the headline followed by a full paragraph discussion. The differences go beyond language styles and relate more to voice and body styles, aligned with cultural expectations: I keep my facial expression neutral in English whereas I become more colorful, animated, and expressive in Spanish.

There’s a lot more about being on television than these two observations about style. The tips and strategies you need to make an impact are very different depending on whether the show is pre-taped or live, whether you are the only expert guest or in a discussion panel, or if you are a guest or the host. I address more tips and strategies in this introductory mini-videoseminar in anticipation of the KOL Doctor Teleseminar Series starting in October.

 

 

The first KOL Doctor starts on Wednesday, October 3rd through November 14th at 7 PM EST. Sign up at http://www.KOLDoctor.com

 

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KOL Doctor – Business Smarts

By Dr. Gaby Cora

As a seasoned expert you may know tons about your topic but how about your business smarts? You may have the technical skills in addition to knowledge but how do you put it all together in a solid plan that works to show the world you are a Key Opinion Leader?

Continue reading ‘KOL Doctor – Business Smarts’

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KOL Doctor – Are You A Key Opinion Leader?

By Dr. Gaby Cora

I heard in passing people refer to me as a Key Opinion Leader when I was in my early thirties. Within two weeks of being a research fellow at the National Institutes of Health I was invited as an expert in Depression by Spanish media and appeared on national television. In the mid nineties, the then president of the American Psychiatric Association invited me as an associate to his private practice upon meeting me at the APA Board of Trustees. Another APA president launched an exclusive program for future leaders, the Executive Leadership Program and I was lucky to be one of the select few to attend. Associations invited me to give presentations at their national meetings, the pharmaceutical industry invited me to give talks and train physicians and practitioners and I was a regular expert in strategic advisory boards. I had become a KOL.

Continue reading ‘KOL Doctor – Are You A Key Opinion Leader?’

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