Posts in “value”
Is Branding Limiting Your Celebrity Status?
By: Dr. Gaby Cora
Why is Anderson Cooper struggling to survive on daytime television? Aside from competing against Ellen DeGeneres and Dr. Oz, is there another reason he is having trouble? Some speculate that it’s because he’s looking for his voice. I feel that its more likely because we as viewers are expecting him to do something that he has never really done before. Cooper is a celebrity—and this is why he is hosting his show. However, his celebrity status is tightly connected to his journalistic branding style and not for his ability to interact with guests in less serious, and more casual situations. TV personality Nancy Grace may have ventured into Dancing with the Stars in a publicity attempt to make her appear more likeable and less antagonistic while creating some public appeal, but it was difficult to see the hard-core prosecutor as someone having fun on the dance floor.
Expert consultants thrive while focusing on niche areas. Once brought in, and particularly after establishing a trusting relationship with their clients, they are asked to help resolve numerous situations outside of their expert area. The consultant is in the process of becoming a “celebrity,” so to speak, to his client: a trusted collaborator.
Having a highly valued brand is not inconsistent with becoming a celebrity. It’s just a matter of timing. Most celebrities had a brand in the beginning of their careers and, over time, grew to become gurus in their field, adored in many ways, attracting many people to them beyond their focused brand. Thus, they branched out from branding into celebrity status.
While keeping a brand is important—you wouldn’t imagine Oprah running a Jerry Springer-like show—experts with star power who continue to focus on their area of expertise even when people think of them as celebrities, may cloud opportunities beyond what they originally imagined. In a way, by continuing to be only a brand, that person will limit their own path to achieve celebrity status.
How about you? Are you in the process of designing your brand at the beginning of your career? Are you a well-established brand? Are you a celebrity? Are you both?
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On New Years and Effective Planning
By: Dr. Gaby Cora
One month into the New Year on the day of the Chinese New Year, most business owners, entrepreneurs, and companies are well immersed into their business plans already. As I prepared for our upcoming chapter meeting with the Women President’s Organization, I intended to follow-up on guiding the group to go deeper into the SWOT analysis with my co-chair, Linda Lane Gonzalez (President of Viva Partnership). This follow-up in addition to a conference call I participated in yesterday with my fellow chapter president elects in the National Speakers’ Association (a call that became focused on using a one-page business plan), spurred me into putting my thoughts together and narrowing down effective business plan processes.
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Balance Work in Life with LOVE
The recession has now grown its spreading roots. Those who didn’t think it was going to hit them have sadly come to terms: the recession is here to stay. Thousands of people have been laid off and thousands wonder if their current job will still exist. Either way, all of us have a family member, a friend or a client in this situation. Listen to this posting as a podcast/MP3: Balance Work in Life with LOVEWhile many have felt the pressure of doing more with less at work for months or years, people are feeling even more stretched to the max. Most of us wonder how long we will be able to sustain such intense pressure. Those who have lost their job are networking, sending résumés and interviewing for a new job. Those who have had their salaries cut down are in search of another part-time job to increase their revenue. And the rest are holding on to several jobs to make ends meet. Everyone has been affected: employees holding on to a job, entrepreneurs striving to survive and investors counting their losses in the millions.
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